About Roni Rosenthal

CEO and Founder of The Pencil Project

Creative Thinking? Why? What for…?

By | July 19th, 2017|Latest Articles|

We often ask ourselves, “what’s in it for me?” Or, on a wider scope, “How will my workplace benefit from this?” Creative thinking is not just a quick fix. There is no magic blue pill to revamp your organization and fill your head with breakthrough ideas. It takes time, effort and in many cases a [...]

Increase Productivity Through Creativity (Spoiler–It doesn’t involve serenading the office with Kumbaya…)

By | July 19th, 2017|Latest Articles|

Let’s face it.  The process of creativity and innovation is hard and takes time. Here at The Pencil Project, we understand that better than most. Business leaders, on the other hand, are focused on productivity and tightly measured ROI (Return on Investment). A hiring decision, a promotion, a CRM (Customer relationship management) or other software [...]